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Most of the online retail shops are coming up with this marketing concept. Bundling products helps the companies initiate sales of low moving product when it is bundled with a product in high demand. This way the seller can convince the customer of buying two or more products for a fixed rate. This actually helps at times when the customer acquisition costs increase.


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HOW TO CHOOSE A BUNDLE?

Literally there are two types of bundles- pure bundle and mixed bundle. In pure bundling you can purchase only the available bundle of services. You can either opt to buy the bundle or leave it. It gives the customer no choice. But with mixed bundling you can build your own bundle. For instance if there a group of 5 products offered in a bundle, you can choose to buy all the five or a bundle of two or more of them.

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